B2B Office Furniture
Marketing infrastructure for an office-furniture manufacturer and raw-materials supplier in Colombia. We capture every Meta lead, qualify it, and route it before the buyer goes cold.
What we walked into.
The brand was generating a steady flow of Meta leads, but with no CRM workflows those leads were evaporating before sales could call. The job was to plug the leak: speed-to-lead under 5 minutes, qualification by project type (executive seating vs corporate fit-out vs raw-materials reseller), and a follow-up cadence built for long, quote-based B2B cycles, not D2C click-and-buy.
The system, brick by brick.
CRM + Pipeline Architecture
B2B-tuned stages from first contact to won and repeat. Tags for project type (single seat, departmental refurb, full corporate fit-out, raw-materials reseller), company size, and decision-maker role.
Speed-to-Lead Workflow
Meta lead into the CRM within 60 seconds, automated WhatsApp and SMS first touch, instant internal alert to the sales lead. Built to beat the 5-minute response window that decides whether a B2B lead converts.
Quote Automation
Quote requests captured with project specs (units, finishes, timeline), an internal alert to the sales team, and a quote-sent follow-up sequence at day 3, 7, 14 and 30.
Spanish Native Communication
Every email, every workflow, every form, in Colombian Spanish. Industry-specific terminology for office furniture and corporate procurement, with a calm, professional tone.
Monthly Reporting
Lead volume, qualification rate, quote conversion and pipeline velocity, reported monthly with insights, not just numbers.
Dedicated Subaccount
The brand operates inside its own isolated CRM subaccount. Pipelines, calendars and automations kept fully separate from every other client.
